Businesswoman Writing on White Board and Businessman at Table

Marketing Strategy

  • Responsible for translating business goals and market insights into effective marketing strategies that deliver measurable impact on revenue.
  • Conduct market/competitive analysis and develop strategies to create integrated marketing plans for all SaaS Platform and Service offerings.
  • Focus on targeted marketing programs to drive awareness and interest in a company’s offerings.
  • Create innovative, compelling, profitable marketing vehicles that contribute to building our differentiation in the marketplace.

Branding/Corporate Identity

  • Focus on company brand awareness and identity through the web, publications, ads, responses to inquiries from the media, press releases, analyst relations, speaking engagements, notable events and marketing opportunities.
  • Create valuable and memorable product messaging and drive that messaging through campaign programs, content, social media, events and other market-facing activities.
  • Lead ongoing efforts around brand tracking, audience segmentation, behaviors & insights.

Product Marketing

  • Product messaging and positioning.
  • Identify high impact marketing and partner co-marketing opportunities and manage the creative and messaging of campaigns.
  • Drive the company’s unique Point of View, create compelling stories, and ensure consistency in telling those stories across multiple marketing channels.
  • Lead and establish expectations for industry leading promotions including trade shows, events, analysts meeting and our customer advisory councils.

Demand Generation

  • Lead demand generation efforts through online and offline marketing activities for the company’s offerings in support of the strategic marketing plan and ongoing sales related activities.
  • Coordinate production & execution of advertising, PR, media, and promotions and track and report campaign ROI.


  • Manage global external communications plan to promote products and services consistently across multiple geographies as dictated by business strategy.
  • Oversee the leverage of sales automation campaign management and lead nurturing and use them to evaluate and report on marketing program effectiveness while consistently optimizing marketing ROI.

Social Media

  • Responsible for short and long term vision for e-marketing solutions; responsible for all social media strategies.
  • Deliver a web content experience that engages and cultivates dialogue with potential prospects.

Online Marketing

  • Proven experience in ecommerce, social media, digital marketing, and direct response marketing.
  • Create and develop marketing strategies for advertising, public relations, competitive analysis, market research, customer experience, and brand management.
  • Search engine marketing, search optimization, and content marketing.
  • Advertising exchanges and real-time bidding platforms.

Lead Generation

  • Ability to set up integrated CRM (i.e. MSCRM & and advertising platforms to track and measure lead generation campaigns.

Content Marketing

  • Blogging, content curation, social media and editorial schedules.

Brand Management

  • Radio advertising, endorsement radio advertising, cable advertising, broadcast television advertising, and print.